Bell’s Pale Ale gets a new name, label; ‘Midwestern Pale Ale’ begins shipping in October

COMSTOCK, MICH. – Bell’s Pale Ale is getting a facelift.

While the label and the name are changing, the recipe will remain basically the same except for one small, yet very significant change.

Midwestern Pale Ale will now be brewed with a small portion of barley from the Bell’s Farm in Shepherd, Mich. and will begin shipping in mid-October.

“This is a relatively minor change to the recipe and people won’t notice anything different, however its part of a much larger picture,” said Laura Bell, marketing director for Bell’s Brewery, Inc.

According to Bell, the change gives the beer a deeper connection to the land, to Michigan and its agricultural heritage and to the Midwest.

Barley from the Bell’s Farm is also used to brew two other beers – Christmas Ale and Harvest Ale (also made with Michigan-grown hops).

The new label features an original painting of the Bell’s Farm by Kalamazoo artist Conrad Kaufman.

ABOUT BELL’S BREWERY, INC.:

Bell’s Brewery, Inc. began in 1985 with a quest for better beer and a 15-gallon soup kettle. Since then, its grown into a regional craft brewery that employs more than 180 people over an 18-state area, in addition to Puerto Rico and Washington, D.C. The dedication to brewing flavorful, unfiltered, quality craft beers that started in 1985 is still with the brewery today. Bell’s currently brews more than 20 beers for distribution as well as many other small batch beers that are served at its pub in Kalamazoo, Bell’s Eccentric Cafe. Its ongoing goal is to brew thoughtfully, creatively and artistically. Bell’s strives to bring an authentic and pleasant experience to all of its customers through unique ales and beers. For more information, visit bellsbeer.com.

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